Consumer & Shopper Content Senior Manager-Africa                                                                                 

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

About You

• Education: Bachelor’s degree required.
• Related Work Experience: minimum 5-7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies

What We Can Do for You

Together, In Pursuit Of Our Company Vision To Craft LOVED BRANDS, Done SUSTAINABLY, FOR A BETTER SHARED FUTURE, We Will

You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators.

• Leverage our BOUNDERLESS NETWORK
• Make our CUTURE Code inevitable
• Build winning CAPABILTIES
• Change the DNA of our organization to becoming ADAPTABLE

Skills

Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Influencing Decisions; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Business Development; Negotiation

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.