E Shop Manager

E Shop Manager

JOB PURPOSE:

Develop eCommerce strategy and innovative concepts/propositions to establish & grow Online shop as a new sales channel to meet aggressive online trends growth & the set organizational sales, revenue & gross-ads targets.

Develop Etisalat eCommerce Channel to be a marketplace competing with all Egyptian online marketplaces.

KEY ACCOUNTABILITIES:

Develop, plan, and implement short and long-term eCommerce strategies along with main tactics that will help best execution for approved strategy.

Setting a budget, P&L and develop a financial plan that will maximize the resources and profitability.

Accurate Monitoring for the budget & maximizing the ROI that will cater for our KPIs

Make the best use of our existing customer base & create the need for the Purchase to maximize our revenues

Create the needed deals & allocating the budget to enhance the Gross adds inflow.

Manage & enhance the UI/UX of Etisalat Online shop including site navigation, content development, checkout funnel and promotional campaigns.

Creating new installment programs as payment enabler on E-Shop (Direct, Banks and 3rd parties).

Managing base and stretching revenues/GAs through Partnership with 3rd party payments vendors and banks.

Run marketing campaigns for Etisalat Online Shop through the different online advertising channels.

Ensuring campaigns are implemented / tracked correctly and testing is conducted appropriately.

Monitor the competitors’ Market landscape (Social Media Websites/Portals/Online Shops) to be updated with all best practices locally & internationally.

Handling decision-making with Marcom & Social Media teams to launch online promotional advertisements & to organize their distribution through various channels, also manage SMS & Email based Marketing Campaigns.

Oversee the creation and accuracy of the E-shop content on website and application.

Ensure the quality of description, content and display of the product portfolio on E-shop

Leveraging sales of current partners to get the proper upturn on our mutual benefit

Design, develop and deliver the best in class sales plans for existing & potential customers across Etisalat digital channels.

Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability.

Prepare and share comprehensive benchmarking on industry, digital patterns, and consumer behavior.

Locate, explore & close potential business deals with our partners and 3rd party by analyzing market strategies, dynamics, deal requirements, financial impact, and return on investment.

Assesses market competition by comparing the company's portfolio to competitors' portfolio.

Identify and fill product portfolio gaps and generate new ideas that grow market share, improve customer experience and drive growth.

Obtains market share by working with cross-functional teams (Terminals, Sales, IT, Marcom, CC, Finance, Administration, etc…) to develop Online Shop plans/strategies.

Work closely with terminals GTM & operations teams to ensure quick time-to-market for new products and joint co-branded activities.

Apply strategic thinking, analytical insights & creativity to build and implement new Online Shop propositions on weekly basis.

Derive insights from analytics and sales figures, funnel analysis, drop-off, traffic patterns and bounce rates to define and mandate improvement actions required to optimize conversion in Etisalat Online Shop.

Translate research findings through verbal and written analysis, reports, and data visualizations; demonstrate the relationship between user behavior and business value.

Improve / enhance Etisalat online shop SEO, reach, visitors and carts success rate to maximize sales.

Contribute to the tailored roadmap, calling attention to areas of concern, customer frustration, and opportunities for the business.

Monitoring the deployment of individuals to ensure that they are contributing effectively from an outcome-based perspective.

Manage, coach, develop and motive Online Shop team.

Develop a pipe line of new partners for propositions and marketplace selling

Perform regular visits to partners to guarantee the closure of all deals and propositions in timely manner and best market price.

Develop, govern and enhance Etisalat Online Shop fulfillment cycle / SLAs

Monitor closely the fulfilment of operations and raise flag/take actions when needed.

KEY SKILLS/EXPERIENCE REQUIRED :

E-Commerce, Digital, Technical products

University Degree in Commerce / Business Administration or equivalent

Minimum 5 years’ experience in Telecom or E-Commerce

Fluency in both spoken & written English & Arabic language is required.

Strong problem solving skills, we are looking for a leader who can work to understand the root of stakeholders questions before conducting an analysis, proactively anticipate reporting needs that will serve the business and provide actionable insights

Ability to plan all KPI’s and projects 1 year ahead subject to review and update each quarter based on the market needs and changes.

Monthly innovation is a must for the products design, content, engagement & promotions

Skills & Abilities:

Essential

(Area of experience) Telecommunication Industry, Market Communication.

Excellent Computer skills, Advanced MS excel and Power point is a must.

Strong interpersonal & communication skills.

Good negotiator with solid understanding of the merit behind win-win outcome.

High business sense and ownership.

Strong analytical skills

MBA is a plus

Desirable

Digital background

E-Commerce knowledge

Technical Product Knowledge

Sales Operation