Marketing Director job at Orascom

Marketing Director - Lustica Bay - Montenegro - Egypt                                                                   Responsibilites: Role Purpose:

-Leads the Destination Marketing agenda within the business, defining, for approval, the strategic approach in support of the business plans. 

-Materially influences & contributes to the development of the Destination Marketing Strategy to build the Brand and profile of Lustica Bay as a vibrant and attractive Destination, ensuring its effective implementation and review.

-Accountable as “Place Maker” for Lustica Bay, acting as a central point owning and approving the alignment of destination, Destination Hotels and Real Estate marketing messages projected into the market.

-Owns the digital marketing and development of the Lustica Bay brand at an international, regional, and local level.

Key Responsibilities:

A.  Planning & Strategy Formulation

-In conjunction with the Director of Destination Management, develops for approval, the Destination Marketing Strategy, implementing a high level 3 to 5-year Marketing Plan in support of Destination’s continuing development.

-Develops the Destination Annual Marketing Plans to ensure alignment with the overall Business strategy, implementing and delivering the Annual Marketing Plan.

-Ensures compliance with established standards and procedures to ensure a coherent and consistent Brand identity is established and maintained.

B. Communications & Destination PR Activities

- Manages the implementation of the Annual Marketing Communications plans to deliver declared results and increase awareness of Lustica Bay as a Destination.
Ensures integration between the Company’s communication platforms and those of external partners to align activities, such as development of internet campaigns, targeted advertising campaigns, media & brand awareness activities. 
       
- Works closely to align & influence the activities of the Real Estate Marketing Team and the Destination Hotels, acting as the controlling conduit to ensure all releases are in line with the declared Destination narrative.

- Ensures the effective communication of the marketing agenda, key activities, and the Destination’s Brand identity to internal staff to support employee engagement.

-Ensures the execution of the overall Destination media plan & Destination related PR Strategy, identifying areas for continuous improvement.

- Seeks and establishes sustained working relationships with key international & national media channels, capitalizing on these to gain maximum exposure for Destination events and build and promote the Destination’s image. ·        

- Monitors all dealings with local and international press, broadcasting, and television to ensure that Lustica Bay reports are consistent with acceptable parameters.

C. Marketing Activities ·  
      
- Sets and executes the Digital Marketing Strategy, actively managing social media platforms, external providers, and activities to maximize communication channels to multiple segments and optimize web site development and activation. 
      
- As an experienced “Place Maker”, manages the execution of all Destination Marketing activities in line with the approved Marketing Plan, ensuring consistency, quality and reviewing effectiveness.
   
- Partners with internal and external partners to ensure marketing activities are consistent with the overall marketing strategy. 
    
- Leads the development of the Brand and ensures that partners are aligned and aware of all project communications and campaigns guidelines.

- Follows-up on the results from Destination campaigns and events, providing recommendations on future activities.

D. Market Research
        
- Remains up to date on progressive and impactful Marketing practices and developments, for effective use within Lustica Bay.

- Reviews the market research reports and inform management, in order to assist in management decision making on market potential, customer potential, future campaign strategies, development trends etc.

- Co-ordinates research on macroeconomic parameters and ensure that information is diffused in the interested departments within Lustica Development AD. 

- Studies & reviews external attitudes expressed publicly or privately towards Lustica Bay as an entity to understand perceptions and identify actions to sustain a consistent PR and project image.

E. Budgetary Control ·    
    
- Develop and submit for approval the Departmental budget and maintain budgetary cost control within the Department to achieve cost effectiveness.  F. People Management.
      
- Undertake monthly 1-2-1s with staff to review operational performance, provide regular feedback and development support.
        
- Support the Annual Performance Development Review process for staff by providing performance related feedback, undertaking performance reviews on a six-monthly basis and completing all supporting PDR documentation.

Qualifications:

Minimum Qualifications

- High School Diploma

- Category B Driving License Desirable

- University Degree in Marketing Management

Job Specific

-Experience- Minimum 10 Years’ experience (or equivalent) in marketing management, at a minimum in the tourism sector but preferably involving Destination Marketing.

- Tow years of which includes experience of managing and directing a team of marketers.

- Demonstrates a history of innovation and excellence in developing and delivering a prestige brand.

- Fluent in English both verbally and in writing.

-Person Specification- Demonstrates effective decision-making skills, balancing trade-offs and considering the long-term impact on the brand.

-Demonstrates creative approach to problem solving, demonstrating analytical and diagnostic skill and able to propose & deliver solutions.

-Works independently & autonomously, applying integrative thinking to and take necessary actions.

- Manages and works with complexity, maintaining quality, accuracy and speed of delivery.

- Communicates clearly and openly with stakeholders, sharing relevant information in an accurate, effective and timely manner

- Creative & innovative within a commercial context, balancing creative opportunities with commercial acumen.

- Advanced negotiation and influencing skills to build effective relationships with key stakeholders.

- Strategic insight with ability to translate into operational plans for execution.

- Strong written and verbal communication capability, with good questioning and listening skills; able to interact professionally and positively with a variety of internal and external stakeholders

- Works with ambiguity. Demonstrates effective decision-making skills; taking information and establishing actions necessary.

- Demonstrates effective problem-solving skills; when working with complexity, able to analyze data and formulate commercially astute recommendations.