Mktg Manager                                                                                                

About the job

Responsibilities

• This role will lead the media & digital agenda for Snacks & Beverages categories in MENA and is responsible for media planning, optimization, KPI setting, productivity & agency relations
• Full accountability and leadership on all Media related capabilities to ensure synergies and maintain holistic view on operations & performance (ex: 1P Data Collection & Integration, Media Analytics, Social Media Moderation, …etc.)
• Work closely with Global Design Leads, AMESA Sector Leads to develop strategic expansion & in-housing plan in order to deliver operational excellence while driving efficiencies (Lead the design and roll out of Social Moderation in PepsiCo)
• Lead the MENA relationships with key digital media partners (Facebook, Google, Twitter, etc.) and leverage the relationship to take forward the digital marketing transformation agenda in the market
• Manage relationship with internal senior stakeholders and ensure keeping them informed about key Media topics (MMM, Optimizations, Budgets …etc.)
• Ensure adoption and application of all global Martech solutions and planning framework and best practices (ex: MOAT, TCP, Datorama, …etc.)
• Partner with media agencies to deliver media productivity through more efficient strategies, better negotiations as well as inflation mitigation.
• Work with media auditors in the market to ensure media governance and to enhance the efficiency of media spend
• Lead work with agency partners in ensuring the delivery of digital media KPIs across metrics on reach, frequency, cost, viewability, engagement, etc.
• Build a strong Media team that will unlock future in-housing opportunities
• Manage agency review/evaluation, Media audit and Media pitches

Qualifications

• 10+ years experience in Media, preferably covering both agencies and marketers
• Strong, hands-on experience with digital and social media management for brands including social listening tools, capabilities and reporting
• Capability to develop annual operating plans on digital for a portfolio of brands and partner with agencies to oversee execution
• Experience with the digital programmatic media ecosystem – technologies, partners, metrics
• Deep understanding of the media & digital landscape and ecosystem in the MENA markets
• Multi-media planning, optimization and execution experience, including digital
• Bachelor’s Degree in any disciple.
• Good communication skills and proficiency in English language